Price sensitivity & demand curves
Understanding how price changes affect demand
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Related Concepts
Other concepts in this category:
- Economic Value Estimation- Reference value + differentiation value analysis
- Value Decoder framework- Reference price + positive differentiation value - negative differentiation value calculation
- Perceived value- How customers perceive and evaluate value
- Willingness-to-pay (WTP)- Methods for measuring and maximizing customer WTP
- Value communication- Benefits over features in customer messaging
- Customer use cases- Persona, pain points, alternatives, and frequency analysis
- Jobs To Be Done (JTBD)- Understanding customer outcomes and success metrics
- Segmentation by WTP/use case- Value-based customer segmentation strategies
- Ideal Customer Profile (ICP)- Defining and targeting your best customers
- Value drivers- Monetary and psychological factors that drive value perception
- Buyer identification fences- Role, geography, and organization-based targeting
- ROI/TCO calculators- Tools for demonstrating customer value
Category
Understanding Value & CustomersDr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your pricing strategy?Book a consultation →