Dr. Sarah Zou, SaaS Economist and Pricing Strategist
--- About ---

Dr. Sarah Zou

I help B2B SaaS teams turn pricing into a growth system.

Focus

  • Pricing & Packaging
  • Monetization Research
  • Enablement
  • Investor narrative

Education

  • PhD Economics (Rutgers)
  • MS Finance & Statistics (UIUC)

Experience

  • Citigroup (risk models)
  • Capgemini (pricing/GenAI projects)
  • Founder, The SaaS Economist

Your dedicated SaaS Economist

I bring economist's rigor with operator's speed to your pricing challenges. Every value metric becomes a product decision—tested, not debated. My approach blends rigorous econometrics with practical SaaS benchmarks, turning your pricing into a growth system that investors understand.

Unlike traditional fractional CFO services, I focus exclusively on pricing strategy, monetization research, and investor communications. The result? Clear trade-offs, fast cycles, and documentation you can hand to Sales/RevOps tomorrow.

My path into pricing & metrics

My journey from economics PhD to SaaS pricing expert started with building risk models at Citigroup, then leading pricing and GenAI projects at Capgemini. I've spent years advising tech startups and building robust analytics frameworks.

This experience taught me that most SaaS metrics are vanity metrics. The real value comes from understanding which KPIs actually predict growth, and how to communicate that story to investors. That's why I founded The SaaS Economist—to bridge the gap between raw data and powerful fundraising narratives.

Highlights

  • Redesigned pricing tiers and discount policies for 15+ SaaS companies
  • Accelerated CAC payback by 40% through value-based pricing models
  • Lifted NRR by 25% average through retention optimization strategies
  • Built investor-grade models that secured $50M+ in funding rounds
  • Created pricing calculators and talk-tracks for 200+ sales reps

My process

Let's explore my process—a well-structured approach aimed at guiding you toward optimized pricing strategy and growth. It involves four key steps:

1

Kickoff & Goals

60-minute session to understand your pricing challenges, growth goals, and investor requirements.

2

Decisions on Value Metric

Define optimal value metrics, packaging structure, and pricing guardrails based on customer research.

3

Enablement Tools

Build pricing calculator, sales talk-tracks, objection bank, and optimized pricing page copy.

4

Experiments & Council

Launch pricing experiments and establish ongoing Pricing Council for continuous optimization.

Strategic pricing process and business meeting
Business growth and analytics workspace

Ready to turn pricing into your growth system?

Let's discuss how I can help you optimize your pricing strategy and create compelling investor narratives.

Book a free consult