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A step-by-step playbook to go from zero to first dollar—value-based, investor-grade. You'll get the 4-phase system, interview scripts, pricing architecture, and a 30-60-90 action plan. Subscribe below; the download link arrives in your welcome email. Unsubscribe anytime.
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What's inside
Everything you need to build a value-based, investor-grade pricing strategy from the ground up.
4 Phases, zero fluff
Foundations → Packaging/Value Metric → Price Points → Rollout & Policies.
Interview kit
10-customer discovery sprint, WTP prompts, and synthesis checklist.
Architecture decisions
G/B/B tiers, Leaders/Fillers/Killers, value-metric and model selection.
Price setting, practically
Value Decoder worksheet, fences, and simple pricing psychology.
30-60-90 plan
Field-tested tasks to launch pricing and track early signals.
Who it's for
Seed–Series B FoundersProduct & GTM LeadsFractional Execs
who need a defensible, funder-friendly monetization plan in weeks, not months.