Pricing & Monetization Build
Best for: Founders who need the full pricing structure built and rolled out, not the direction set.
- Scope
- Three to four weeks. Pricing model, value metric, packaging, price logic, rollout.
- Fixed fee
- $22,000 fixed
Commercial Architecture
Commercial strategy support for technical founders — at the level the decision requires.
Most engagements begin with the Commercial Architecture Diagnostic. Deeper builds follow when the work is structural rather than directional.
Is this for you?
Founders and operators come to me when
- You're launching an API, infrastructure product, or data platform and need a pricing architecture built on cost-floor logic — not a SaaS template.
- You're choosing between usage-based, credit-based, committed-use, or hybrid pricing and need to know which model survives technical-buyer adoption.
- Your GTM motion is misaligned with how infrastructure or data-platform buyers evaluate, pilot, and buy.
- Your unit economics or gross-margin story needs to hold up when an investor asks about cost floors, margin at scale, or hardware-software economics.
- You need a paid-pilot structure, ICP definition, or commercial packaging for a product category that doesn't have a ready benchmark.
- You want senior commercial strategy thinking for a decision that needs a clear commercial structure.
If one of these sounds like you, the Commercial Architecture Diagnostic is the place to start.
Start here
The Commercial Architecture Diagnostic
A focused two-week engagement on the pricing, packaging, or unit-economics decision currently constraining growth. Built for consumption- and capability-shaped economics, not per-seat SaaS.
Who it's for
Founders of AI-infrastructure, API, and data-platform companies, Seed through Series B, carrying a live commercial decision they cannot yet defend to a buyer, a team, or an investor.
What you get
- A defensible value metric
- A pricing and packaging recommendation
- A unit-economics and cost-floor view
- A prioritized list of commercial decisions, in order
Not for: idea-stage exploration, brand positioning, demand-gen execution, or compressing a multi-week build into a two-week engagement.
Investment
$9,500 fixed · two weeks
Fifty percent is credited toward a Build booked within thirty days.
Deeper commercial strategy support
When the work is structural
Growth Economics Build
Best for: Teams whose unit economics, forecasting logic, or investor assumptions need to hold up in diligence.
- Scope
- Three weeks. Unit economics model, cost-floor analysis, forecasting logic, KPI system.
- Fixed fee
- $18,000 fixed
Ongoing advisory
Best for: Teams carrying weekly commercial decisions, or running an active fundraise.
- Scope
- Monthly cadence. Pricing moves, forward models, board-facing economics.
- Fixed fee
- $9,000/month
Three-month minimum. Two client seats at a time.
FAQ
Frequently asked questions
01Should I start with the Diagnostic or a Build?
Start with the Diagnostic if the direction itself is unsettled — value metric, pricing model, or where the economics actually break. Choose a Build when you already know the work is structural and needs to be constructed and rolled out. Fifty percent of the Diagnostic fee is credited toward a Build booked within thirty days.
02What if I don't know exactly what I need?
Send the free one-page diagnostic note request. I will tell you honestly whether you need a paid engagement at all, and which one.
03Is this only about pricing?
No. Pricing and monetization are the core, but the work also covers GTM motion design for infrastructure buyers, paid-pilot structure, ICP definition for novel-category products, cost-floor and gross-margin logic, and fundraising-ready commercial narratives.
04Why fixed fees?
Because the scope is defined before the work starts, and because a founder deciding whether to engage should not also be estimating what the engagement will cost.