A pricing worktable with Starter, Growth, and Enterprise package proposals, a spreadsheet, and a calculator
Pricing & Monetization Build

Build a pricing architecture your technical buyers can adopt and your investors can underwrite

For founders of AI-infrastructure, API, and data-platform companies (Seed–Series B) who need more than a quick opinion. We work across pricing model, value metric, packaging, price logic, and rollout — built for products where generic SaaS frameworks fall short.

The usual path: a free one-page diagnostic note, then the Commercial Architecture Diagnostic to set direction, then this Build to construct and roll out the structure.

Best for
Launch, re-pricing, weak monetization, or investor decisions
Typical scope
Three to four weeks
Fixed fee
$22,000 fixed
What you get

Focused pricing work that produces decisions you can use

You leave with

  • A pricing model recommendation and the logic behind it
  • A stronger value metric or meter
  • A clearer package structure with better upgrade logic
  • Initial price-point guidance and discount guardrails
  • A rollout plan with priorities, risks, and next actions
  • A stronger pricing story for customers, investors, or your team

Typical deliverables

  • Pricing recommendation report
  • Package / tier architecture
  • Value metric recommendation
  • Initial price-point guidance
  • Rollout and experiment plan
  • Readout with decisions, tradeoffs, and next steps

Note: Exact deliverables depend on scope. Some projects are narrower. Some require deeper research.

Diagnostic or Build?

Most founders start with a free diagnostic note

The free one-page note and the two-week Commercial Architecture Diagnostic set the direction. This Build is where you construct and roll out the full structure.

Start with the Diagnostic if you need

  • Direction on value metric, pricing, and unit economics
  • A prioritized action list of what to fix first
  • A lower-risk way to see how I think before a larger build

Move into this Build if you need

  • The full pricing structure built, not just the direction set
  • Model, metric, packaging, and pricing to work together
  • A structure you can actually take to market
  • A stronger monetization story before launch or fundraise

Not sure yet? Start with a free one-page diagnostic note — you see how I think before anything is paid.

Investment

A single fixed fee of $22,000

The scope is defined before the engagement begins. Pricing model, value metric, packaging architecture, price logic, discount guardrails, and a rollout plan — delivered as one connected structure over three to four weeks.

The trigger

When founders hire me for this

Pricing problems usually show up in one of two ways: the structure was never strong to begin with, or the company has outgrown something that used to be good enough.

An East Asian woman and a founder discussing pricing architecture in a boutique consulting office

Common situations

  • You are launching and need a first pricing architecture — usage-based, credit-based, committed-use, or hybrid — built on your actual cost structure
  • You have traction but your pricing model is misaligned with how technical buyers evaluate and adopt your product
  • Your packaging is unclear and you need a paid-pilot or expansion structure that works for infrastructure buyers
  • You are debating usage-based vs credit-based vs committed-use vs hybrid — and need cost-floor logic, not a template
  • Your current pricing was designed for SaaS but your product is infrastructure or a data platform — the model needs to match
  • You need clearer pricing logic for investors, customers, or internal alignment on a technically complex product
Scope

What we can work on

The Build is focused on the highest-leverage monetization decisions.

  • Choose the right pricing model for your product and buyers
  • Define a value metric customers can understand and your team can operate
  • Structure packages and upgrade paths more clearly
  • Design good / better / best tiers or hybrid monetization logic
  • Set initial price logic and discount guardrails
  • Improve entry-point and expansion logic
  • Plan a re-pricing move with less chaos
  • Build a rollout plan with risks, priorities, and next steps
  • Strengthen the monetization story for investors, leadership, or internal alignment
How the Build works

Focused enough to move quickly, rigorous enough not to be vague

01

Diagnose the real problem

I review your product, current pricing, goals, and monetization context to identify where the issue really sits.

02

Design the structure

We work through model, value metric, packaging, price logic, and tradeoffs as one connected system.

03

Test the decisions

I stress-test the recommendations against buyer behavior, business-model realities, and likely implementation risks.

04

Hand off the plan

You leave with clear recommendations, implementation priorities, and a practical roadmap for what to do next.

Typical scope: 1–2 weeks, depending on complexity.

The approach

Why founders hire me for this work

I operate the same kind of company I advise — COO of an infrastructure data platform, pricing against real cost floors and building diligence-ready models. So the work is rigorous without academic abstraction, the recommendations are practical and founder-facing, and the outputs are designed to be used — not admired.

FAQ

Frequently asked questions

01

Should I start with the Diagnostic or the Build?

Start with the Diagnostic when the direction is unsettled. Fifty percent of the Diagnostic fee is credited toward this Build when it is booked within thirty days.
02

How do I start?

Start with a free one-page diagnostic note on your pricing. You see how I think before anything is paid, and we move into the Build once the direction is clear.
03

Will this work if we are pre-revenue?

Yes. In many cases this is the right time to design a first pricing structure before habits, discounting, and exceptions harden.
04

What do you need from us to start?

Usually a short intake, product context, current pricing if you have it, and focused founder input on goals, customers, and constraints.
05

Can you help after the Build?

Yes. Some founders stop after the Build and execute internally. Others continue into additional support for rollout, testing, or ongoing advisory.

Ready to build the full structure?

Start with a free one-page diagnostic note. You see how I think before anything is paid — and we move into the Build intelligently once the direction is set.