Reference library
Business strategy wiki
Practical, evidence-based guides for the commercial decisions that shape how a startup grows, earns, and funds its next stage.
A working reference
Eight connected knowledge areas, organized to move from a question to the relevant model, trade-off, or operating metric.
Knowledge areas
Begin with the decision itself, then follow the references as the commercial system comes into view.
- 01
Pricing Wiki
Pricing & Monetization
4 categories · 34 concepts
Evidence-based frameworks for pricing, packaging, customer value, and monetization decisions.
- 02
Business Models Wiki
Business Models
13 concepts · 3 decision tracks
Compare how companies create, deliver, and capture value across services, APIs, platforms, marketplaces, and AI-native models.
- 03
Strategy Wiki
Strategy
8 concepts · 3 decision tracks
Choose where to compete, what to own, and which mechanisms can turn an early advantage into a durable position.
- 04
Go-to-Market Wiki
Go-to-Market
10 concepts · 3 decision tracks
Connect market selection, positioning, distribution, sales mechanics, and customer success into a repeatable growth system.
- 05
Economics for Founders Wiki
Economics for Founders
14 concepts · 3 decision tracks
Apply market design, incentives, network effects, and competitive economics to startup decisions.
- 06
AI Economics Wiki
AI Economics
7 concepts · 3 decision tracks
Connect AI product boundaries, compute costs, metering, margins, and data advantages into a durable commercial model.
- 07
Unit Economics Wiki
Unit Economics
14 concepts · 3 decision tracks
Understand acquisition, retention, margin, and capital efficiency from CAC and LTV to burn multiple and the Rule of 40.
- 08
Fundraising Wiki
Startup Fundraising
1 guide · expanding library
Practical guidance on funding sources, round sizing, dilution, and the trade-offs behind capital decisions.
New areas will be added as the library expands.
Open license
Reuse with attribution
This content is available for reuse. When referencing or republishing it, please credit Dr. Sarah Zou and link back to the original source.
Licensed under Creative Commons Attribution 4.0 International. You may share and adapt the material with appropriate credit.