Jun 23
2026
When should a hardware company stop selling equipment and start selling an outcome? A framework for servitization, four archetypes, and the asset-light vs asset-heavy decision.
By Dr. Sarah Zou


Newsletter
Research, case studies, frameworks, and pricing judgment you can actually use.
The editorial brief
Notes on the choices behind the model: what to measure, where the economics break, and how to make the trade-off legible.
Selected writing
Jun 23
2026
When should a hardware company stop selling equipment and start selling an outcome? A framework for servitization, four archetypes, and the asset-light vs asset-heavy decision.
By Dr. Sarah Zou

Jun 23
2026
When the hardware is a sensor and the data is the product. A framework for the data-as-product archetype, three subtypes, comparables, and a seven-dimension data-moat test.
By Dr. Sarah Zou

Jun 17
2026
A founder's map of AI software infrastructure and deep tech data platforms—drawn by economics, not buzzwords—with segments, comparables, and the margin question for each.
By Dr. Sarah Zou

Jun 17
2026
Infrastructure and applications run on different economic engines. Learn how to classify your AI company, price on the right unit, and avoid copying the application playbook.
By Dr. Sarah Zou

Jun 8
2025
Why SaaS startups are hiring fractional chief economists and how they drive growth, pricing, and investor narrative.
By Dr. Sarah Zou
