What is the Pricing & Monetization Wiki?

The Pricing & Monetization Wiki is a comprehensive, evidence-based guide to pricing and monetization strategies for tech startups. It covers foundational concepts, advanced tactics, and practical applications to help you optimize your pricing for maximum growth.

How is the wiki organized?

The wiki is organized into 13 main categories covering different aspects of pricing and monetization. Currently, 9 categories contain detailed concept pages with 75 total concepts available. Categories include foundations, value and customers, packaging and bundling, models and metering, competitive positioning, communications and deals, customer research and pricing experiments, unit economics and pricing performance, and governance and process.

Who is this wiki for?

This wiki is designed for tech startup founders, product managers, pricing strategists, and anyone looking to understand and implement effective pricing and monetization strategies. Whether you're new to SaaS pricing or looking to refine your approach, you'll find actionable insights and evidence-based guidance.

How do I navigate the wiki?

Start by browsing the category cards on the main page. Each category contains multiple concepts with detailed explanations, step-by-step guides, real-world examples, and metrics to monitor. Categories with content are highlighted, and you can click any category card to explore its concepts.

Pricing & Monetization Wiki

A comprehensive, evidence-based guide to pricing and monetization strategies for tech startups. From foundational concepts to advanced tactics, learn how to optimize your pricing for maximum growth.

Active Categories

Concepts Available

Search functionality coming soon

Explore Categories

Core Philosophies & Strategy

Strategic pricing approaches and foundational philosophies that determine how pricing aligns with business objectives and market positioning.

9 concepts

Understanding Value & Customers

Deep customer insights including value estimation, willingness to pay, segmentation, and customer-centric pricing strategies.

10 concepts

Product, Packaging & Bundling

Strategic product packaging, bundling, and offer design that maximizes value capture while maintaining customer clarity and choice.

5 concepts

Monetization Models & Metering

Comprehensive monetization strategies including subscription models, usage-based pricing, value metrics, and advanced pricing mechanisms.

13 concepts

Competitive Dynamics & Positioning

Competitive pricing strategies, market positioning, and dynamic pricing approaches to maintain competitive advantage.

5 concepts

Sales/Marketing Comms & Deal Structuring

Value-selling narratives, pricing page UX, deal structuring, and communication strategies that maximize conversion and deal value.

9 concepts

Customer Research & Pricing Experiments

Customer research methods and pricing experimentation techniques to validate pricing hypotheses and optimize pricing decisions through data-driven insights.

10 concepts

Unit Economics & Pricing Performance

Unit economics, financial metrics, and pricing performance measurement frameworks to track profitability, customer value, and revenue optimization.

8 concepts

Governance, Process & Advanced Topics

Pricing governance frameworks, organizational processes, and advanced topics including AI, dynamic pricing, and capability building.

6 concepts

Quick Reference

Browse concepts alphabetically or by topic area. This section will be expanded as we add more detailed content to each category.

A-Z index and advanced filtering coming soon

Reuse & Attribution

This content is available for reuse with attribution. When referencing or republishing, please credit Dr. Sarah Zou and link back to the original source.

BY 4.0

Licensed under Creative Commons Attribution 4.0 International. You are free to share and adapt this material, provided you give appropriate credit.

Dr. Sarah Zou

EconNova Consulting

PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.

Learn more about Sarah →

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