Sales/Marketing Comms & Deal Structuring
Value-selling narratives, pricing page UX, deal structuring, and communication strategies that maximize conversion and deal value.
I'm currently working on developing detailed content for these concepts. Check back soon for comprehensive guides, step-by-step instructions, and real-world examples.
What's in this category
- Value-selling narratives & ROI proof: Communicating value to prospects
- Value communication: Benefits over features in customer messaging
- Pricing-page UX & plan comparisons: Designing effective pricing pages
- Transparency vs. "Talk to sales": When to show vs. hide pricing
- Price-change launch & customer communications: Managing pricing transitions
- : Building trust and reducing risk
- Procurement counterplays & BATNA: Enterprise deal negotiation strategies
- Multi-year, prepay & ramp structures: Complex deal structuring
- Discounting: Strategic discounting policies and practices
How to use this
This category focuses on the practical aspects of communicating your pricing to customers and prospects. Use these concepts to create pricing experiences that build trust, reduce friction, and maximize conversion rates.
Use this in your pricing sprint
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Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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