Sales/Marketing Comms & Deal Structuring
Value-selling narratives, pricing page UX, deal structuring, and communication strategies that maximize conversion and deal value.
What's in this category
- Value-selling narratives & ROI proof: Communicating value to prospects
- Pricing-page UX & plan comparisons: Designing effective pricing pages
- Transparency vs. "Talk to sales": When to show vs. hide pricing
- Package naming & copy clarity: Creating clear, compelling offer descriptions
- Price-change launch & customer communications: Managing pricing transitions
- Social proof, guarantees & SLAs: Building trust and reducing risk
- Procurement counterplays & BATNA: Enterprise deal negotiation strategies
- Multi-year, prepay & ramp structures: Complex deal structuring
- Founder/early-adopter programs: Special pricing for key customers
How to use this
This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to SaaS pricing or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.
Coming Next
Detailed guides and frameworks for each concept are in development. This section will include:
- • Step-by-step implementation guides
- • Real-world case studies and examples
- • Templates and frameworks
- • Common pitfalls and how to avoid them
- • Metrics and KPIs to track success
Related categories
Dr. Sarah Zou
The SaaS Economist
PhD economist specializing in SaaS pricing and monetization strategy. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your SaaS pricing strategy?Book a consultation →