Customer Research & Pricing Experiments
Customer research methods and pricing experimentation techniques to validate pricing hypotheses and optimize pricing decisions through data-driven insights.
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What's in this category
- Discovery sprint (10-customer qualitative interviews): Structured customer discovery process for early-stage startups
- Win–loss interviews: Understanding customer decision factors
- Churn/renewal interviews: Retention and expansion insights
- Van Westendorp PSM: Price sensitivity measurement techniques
- Gabor–Granger testing: Willingness-to-pay research methods
- Conjoint / choice-based experiments: Feature and price trade-off analysis
- MaxDiff for feature/benefit importance: Prioritizing product features
- A/B/n tests on pricing pages & plan design: Testing pricing presentations
- In-product pricing experiments: Metering and gating strategies
- Price elasticity estimation: Measuring how demand changes with price changes
How to use this
This category provides customer research methods and experimentation techniques to validate pricing hypotheses, understand customer behavior, and optimize pricing decisions. Use these tools to gather qualitative and quantitative insights that inform your pricing strategy.
Use this in your pricing sprint
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Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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