Core Philosophies & Strategy
Strategic pricing approaches and foundational philosophies that determine how pricing aligns with business objectives and market positioning.
What's in this category
- Strategic pricing (profit-led, proactive): Building pricing strategies that drive profitability and growth
- Value-based pricing: Aligning price with customer value and willingness to pay
- Cost-plus pricing: Using cost-plus as a benchmark, not the default approach
- Customer-driven pricing: Charges the highest perceived WTP based on haggling; alienates loyal customers and trains aggressive bargainers
- Competition-based pricing: When and how to use competitive pricing (with caution)
- Skimming strategy: High initial prices with planned reductions
- Penetration strategy: Low initial prices to gain market share
- Maximization: Price at or near the value you deliver to capture revenue/profit now
How to use this
This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to pricing strategy or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.
Coming Next
Detailed guides and frameworks for each concept are in development. This section will include:
- • Step-by-step implementation guides
- • Real-world case studies and examples
- • Templates and frameworks
- • Common pitfalls and how to avoid them
- • Metrics and KPIs to track success
Related categories
Use this in your pricing sprint
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PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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