Core Philosophies & Strategy
Strategic pricing approaches and foundational philosophies that determine how pricing aligns with business objectives and market positioning.
What's in this category
- Strategic pricing (profit-led, proactive): Building pricing strategies that drive profitability and growth
- Value-based pricing: Aligning price with customer value and willingness to pay
- Price-led product design: Designing products around customer willingness to pay
- Customer-centric profitability: Understanding customer P&L and lifetime value
- Cost-plus pricing: Using cost-plus as a benchmark, not the default approach
- Competition-based pricing: When and how to use competitive pricing (with caution)
- Skimming strategy: High initial prices with planned reductions
- Penetration strategy: Low initial prices to gain market share
- Market posture & timing: Neutral pricing, create-value-tomorrow vs capture-today, share-driven pricing traps
How to use this
This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to SaaS pricing or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.
Coming Next
Detailed guides and frameworks for each concept are in development. This section will include:
- • Step-by-step implementation guides
- • Real-world case studies and examples
- • Templates and frameworks
- • Common pitfalls and how to avoid them
- • Metrics and KPIs to track success
Related categories
Dr. Sarah Zou
The SaaS Economist
PhD economist specializing in SaaS pricing and monetization strategy. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your SaaS pricing strategy?Book a consultation →