Penetration strategy
Low initial prices to gain market share
Content Coming Soon
Detailed information about Penetration strategy is currently being developed. This page will include step-by-step guides, real-world examples, and practical applications.
Related Concepts
Other concepts in this category:
- Strategic pricing (profit-led, proactive)- Building pricing strategies that drive profitability and growth
- Value-based pricing- Aligning price with customer value and willingness to pay
- Cost-plus pricing- Using cost-plus as a benchmark, not the default approach
- Customer-driven pricing- Charges the highest perceived WTP based on haggling; alienates loyal customers and trains aggressive bargainers
- Competition-based pricing- When and how to use competitive pricing (with caution)
- Skimming strategy- High initial prices with planned reductions
- Maximization- Price at or near the value you deliver to capture revenue/profit now
Category
Core Philosophies & StrategyDr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your pricing strategy?Book a consultation →