Product, Packaging & Bundling
Strategic product packaging, bundling, and offer design that maximizes value capture while maintaining customer clarity and choice.
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What's in this category
- Offer/packaging architecture: Designing comprehensive product offerings
- Good–Better–Best tiers: Classic three-tier pricing structure and variations
- Modular packaging & editioning: Capability modules, flexible product design, and creating different product versions
- Bundling & mixed bundling: Creating compelling product combinations
- Unbundling & add-ons: When and how to break apart or add to packages
How to use this
This category focuses on the art and science of packaging your product features into compelling offers. Learn how to structure your pricing tiers to guide customers toward higher-value options while maintaining clarity and reducing decision fatigue.
Use this in your pricing sprint
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Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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