Product, Packaging & Bundling
Strategic product packaging, bundling, and offer design that maximizes value capture while maintaining customer clarity and choice.
What's in this category
- Offer/packaging architecture: Designing comprehensive product offerings
- Good–Better–Best tiers: Classic three-tier pricing structure and variations
- Modular packaging: Capability modules and flexible product design
- Product configuration & editioning: Creating different product versions
- Leaders / Fillers / Killers: Understanding feature roles in packaging
- Bundling & mixed bundling: Creating compelling product combinations
- Unbundling & add-ons: When and how to break apart or add to packages
- Tiered products/services & self-selection: Designing customer choice architecture
How to use this
This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to SaaS pricing or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.
Coming Next
Detailed guides and frameworks for each concept are in development. This section will include:
- • Step-by-step implementation guides
- • Real-world case studies and examples
- • Templates and frameworks
- • Common pitfalls and how to avoid them
- • Metrics and KPIs to track success
Related categories
Dr. Sarah Zou
The SaaS Economist
PhD economist specializing in SaaS pricing and monetization strategy. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your SaaS pricing strategy?Book a consultation →