Competitive Dynamics & Positioning
Competitive pricing strategies, market positioning, and dynamic pricing approaches to maintain competitive advantage.
I'm currently working on developing detailed content for these concepts. Check back soon for comprehensive guides, step-by-step instructions, and real-world examples.
What's in this category
- Price wars (avoid/contain): Strategies to prevent and manage competitive pricing conflicts
- Price positioning & relative value playbooks: Parity vs differentiation in commoditizing markets
- Value map & Value Equivalence Line (VEL): Visualizing competitive positioning
- Price signaling (legal, customer-facing): Using pricing to communicate positioning
- Competitive reference price mapping: Understanding and responding to competitor pricing
How to use this
This category helps you understand your competitive landscape and position your pricing strategically. Learn when to follow market leaders, when to differentiate, and how to use pricing as a competitive advantage.
Use this in your pricing sprint
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Licensed under Creative Commons Attribution 4.0 International. You are free to share and adapt this material, provided you give appropriate credit.
Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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