Commercial strategy at operating cadence
Ongoing support across pricing architecture, GTM for technical buyers, unit economics, cost-floor modeling, and board prep — for founders of AI-infrastructure, API, and data-platform companies (Seed–Series B) at any growth stage.
- Best for
- Post-Build teams, active fundraise prep, or weekly commercial decisions
- Engagement type
- Ongoing monthly
- Monthly fee
- $9,000/month
A commercial economist in your corner every month
Monthly outputs
- Pricing moves shipped monthly price/packaging experiments and adjustments with guardrails and rollback logic
- Updated forward models cohort LTV, NRR and GM bridges, and cash/runway scenarios — refreshed each month
- Economist's Board Pack a monthly KPI story, pricing changes, and risk narrative ready for investors or the board
- A learning loop experiment readouts that connect directly to next bets, with MDE and stop rules
Core deliverables
- Economist's Board Pack (KPI story, NRR/GM bridges, pricing changes, risks)
- Pricing update (price bands, fences, discount policy, rollout)
- Experiment docket (2–4 briefs/month with MDE, guardrails, stop rules)
- Forecast workbook (rolling 12–18 mo, hiring/capital scenarios)
- Decision log (what we decided, why, owner, next check)
Note: Exact deliverables depend on tier and active priorities each month.
A single monthly engagement
$9,000/month
Three-month minimum. Two client seats at a time.
Monthly cadence across pricing moves, forward models, and board-facing economics, for teams making commercial decisions weekly or running an active fundraise.
Deeper embedded work — multi-segment monetization, complex cost structures, full fundraise support — is available for a small number of teams. That scope is set by conversation.
When founders hire me for this
Usually, the commercial complexity has outgrown what a founder can manage alone and now calls for a consistent operating cadence.
Common situations
- Build work is done — now needs someone to run the ongoing cadence and keep models current
- Commercial decisions are coming weekly — pricing, discount requests, packaging questions, investor follow-ups
- Board needs ongoing economic narrative — monthly KPI story, NRR bridge, and forward model update
- Pricing experiments need someone to own them — design, launch, monitor, and read out results
- Pre-fundraise — needs investor-ready metrics, narratives, and diligence support on a reliable cadence
- Commercial decisions arrive weekly — and the commercial complexity has outgrown ad-hoc help
What I own each month
The retainer is structured around the commercial decisions that matter most — not a fixed list of deliverables that may or may not be relevant.
Pricing & revenue
- Quarterly price/pack refresh, discount guardrails, and elasticity updates
- Monetization experiments: price points, value metric, plan fences
Forecasting & unit economics
- Rolling 12–18 month forecast with NRR/GM waterfalls and scenario planning
- Cohort LTV, CAC payback, and burn/runway models updated monthly
Experiments
- Bi-weekly cadence: briefs with hypothesis, MDE, guardrails, and stop rules
- Readouts with next-bet recommendations
Board & investor prep
- Monthly narrative framing, KPI story, and talking points
- Diligence support, FAQ prep, and investor-facing model review
Up and running within two weeks
01
Scope and access
Align on priorities, cadence, and tools. I get context on your pricing, metrics, and commercial questions in motion.
02
Baseline review
First metrics audit, pricing review, and model foundation — so every subsequent month builds on solid ground.
03
First quick win
A first pricing move or experiment, the first Board Pack, and the initial forecast model — usually by end of week 2.
04
Ongoing cadence
Weekly or bi-weekly decision stand-up, monthly Board Pack + forecast update, quarterly pricing reset.
First Board Pack and forecast model delivered by end of week 2.
Why founders hire me for this work
Ongoing advisory keeps commercial context intact across pricing moves, forecast revisions, and board-facing economics. It is designed for founders who need those decisions to hold together continuously, not episodically.
The Diagnostic and Builds set the foundation. Ongoing advisory keeps it running.
Many founders start with a free diagnostic note, then the Commercial Architecture Diagnostic, then a Build when structural work is needed before ongoing advisory.
Diagnostic
Commercial Architecture Diagnostic
Sets the commercial direction before a deeper engagement.
Learn moreBuild 1
Pricing & Monetization Build
Sets the pricing structure, value metric, packaging, and rollout plan.
Learn moreBuild 2
Growth Economics Build
Installs the KPI system, unit economics model, and forecasting logic.
Learn moreOngoing
Ongoing advisory
Keeps the machine honest: iterate pricing, run experiments, maintain forward models, stay investor-ready.
Learn moreFrequently asked questions
01Do I need to complete a Build before starting ongoing advisory?
02What determines whether ongoing advisory is the right format?
03Can we upgrade, downgrade, or pause?
04What does onboarding look like?
05Do you work with our existing tools and teams?
Ready to explore an ongoing engagement?
Start with a free one-page diagnostic note, or book a 15-min consult to discuss scope, cadence, and whether a retainer is the right fit given your growth stage and commercial complexity.