Leaders / Fillers / Killers
Understanding feature roles in packaging
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Related Concepts
Other concepts in this category:
- Offer/packaging architecture- Designing comprehensive product offerings
- Good–Better–Best tiers- Classic three-tier pricing structure and variations
- Modular packaging- Capability modules and flexible product design
- Product configuration & editioning- Creating different product versions
- Bundling & mixed bundling- Creating compelling product combinations
- Unbundling & add-ons- When and how to break apart or add to packages
- Tiered products/services & self-selection- Designing customer choice architecture
Category
Product, Packaging & BundlingDr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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