Behavioral & Psychological Pricing
Psychological pricing principles including anchoring, decoy effects, fairness perceptions, and behavioral economics to optimize customer decisions
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Related Concepts
Other concepts in this category:
- Monetization model- How you charge for your product or service
- Pricing metric- The unit of charge (per seat, per transaction, etc.)
- Value metric- Metrics that scale with delivered value
- Consumption-based pricing- Pay-as-you-use pricing strategies
- Usage-based pricing (PAYG)- Per-unit consumption models
- Per-user/per-seat- Pricing based on number of users or seats
- Capability-based pricing- Flat access to capabilities
- Outcome/performance-based pricing- Success-based pricing structures
- Subscription model- Monthly, annual, and multi-year strategies
- Freemium model- Free tier with premium upgrades
- Price Architecture- Strategic price setting, positioning, geographic variations, and architectural decisions that maximize revenue while maintaining simplicity
- Global pricing & billing ops- Global pricing strategies including currency management, tax compliance, channel partnerships, and billing operations across international markets
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Monetization Models & MeteringDr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your pricing strategy?Book a consultation →