Discovery sprint (10-customer qualitative interviews)
Structured customer discovery process for early-stage startups
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Related Concepts
Other concepts in this category:
- Price elasticity estimation- Measuring how demand changes with price changes
- Break-even sales analysis- Understanding impact of price changes
- Van Westendorp PSM- Price sensitivity measurement techniques
- Gabor-Granger testing- Willingness-to-pay research methods
- Conjoint/choice-based experiments- Feature and price trade-off analysis
- MaxDiff for feature/benefit importance- Prioritizing product features
- A/B/n tests on pricing pages & plan design- Testing pricing presentations
- In-product pricing experiments- Metering and gating strategies
- Win-loss interviews- Understanding customer decision factors
- Churn/renewal interviews- Retention and expansion insights
- Cohort analysis- Customer behavior and value tracking
- CLTV/CAC ratio & payback alignment- Customer economics optimization
- Contribution margin targets- Segment profitability analysis
- Cost-to-serve by segment- Understanding customer economics
- Price waterfall (list → pocket)- Revenue leakage analysis
- Pocket price band analysis- Realized pricing insights
- Realized price index & leakage tracking- Pricing performance measurement
Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
Learn more about Sarah →Need help with your pricing strategy?Book a consultation →