Research, Experimentation & Measurement

What's in this category

• Price elasticity estimation: Measuring how demand changes with price changes
• Break-even sales analysis: Understanding impact of price changes
• Van Westendorp PSM: Price sensitivity measurement techniques
• Gabor-Granger testing: Willingness-to-pay research methods
• Conjoint/choice-based experiments: Feature and price trade-off analysis
• MaxDiff for feature/benefit importance: Prioritizing product features
• A/B/n tests on pricing pages & plan design: Testing pricing presentations
• In-product pricing experiments: Metering and gating strategies
• Win-loss interviews: Understanding customer decision factors
• Churn/renewal interviews: Retention and expansion insights
• Cohort analysis: Customer behavior and value tracking
• CLTV/CAC ratio & payback alignment: Customer economics optimization
• Contribution margin targets: Segment profitability analysis
• Cost-to-serve by segment: Understanding customer economics
• Price waterfall (list → pocket): Revenue leakage analysis
• Pocket price band analysis: Realized pricing insights
• Realized price index & leakage tracking: Pricing performance measurement

How to use this

This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to SaaS pricing or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.

Coming Next

Related categories