CLTV/CAC ratio & payback alignment

Related Concepts

Other concepts in this category:

• Price elasticity estimation- Measuring how demand changes with price changes
• Break-even sales analysis- Understanding impact of price changes
• Van Westendorp PSM- Price sensitivity measurement techniques
• Gabor-Granger testing- Willingness-to-pay research methods
• Discovery sprint (10-customer qualitative interviews)- Structured customer discovery process for early-stage startups
• Conjoint/choice-based experiments- Feature and price trade-off analysis
• MaxDiff for feature/benefit importance- Prioritizing product features
• A/B/n tests on pricing pages & plan design- Testing pricing presentations
• In-product pricing experiments- Metering and gating strategies
• Win-loss interviews- Understanding customer decision factors
• Churn/renewal interviews- Retention and expansion insights
• Cohort analysis- Customer behavior and value tracking
• Contribution margin targets- Segment profitability analysis
• Cost-to-serve by segment- Understanding customer economics
• Price waterfall (list → pocket)- Revenue leakage analysis
• Pocket price band analysis- Realized pricing insights
• Realized price index & leakage tracking- Pricing performance measurement