Price Architecture & Levels

Strategic price setting, positioning, geographic variations, and architectural decisions that maximize revenue while maintaining simplicity.

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What's in this category

  • List price setting & positioning: Establishing base prices and market positioning
  • Price corridors & floors: Setting minimum and maximum price boundaries
  • Geo/localized pricing: Regional variations and currency considerations
  • Billing cadence & annual: monthly ratios: Optimizing payment frequency and discounts
  • Overage design & guardrails: Handling usage beyond plan limits
  • Indexation to usage/scale: Per-seat + percentage usage models
  • Renewal uplift & caps: Managing price increases and retention strategies

How to use this

This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to pricing strategy or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.

Coming Next

Detailed guides and frameworks for each concept are in development. This section will include:

  • • Step-by-step implementation guides
  • • Real-world case studies and examples
  • • Templates and frameworks
  • • Common pitfalls and how to avoid them
  • • Metrics and KPIs to track success

Use this in your pricing sprint

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Dr. Sarah Zou

EconNova Consulting

PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.

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