Value map & Value Equivalence Line (VEL)
Visualizing competitive positioning
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Related Concepts
Other concepts in this category:
- Price wars (avoid/contain)- Strategies to prevent and manage competitive pricing conflicts
- Price positioning & relative value playbooks- Parity vs differentiation in commoditizing markets
- Conscious parallelism (legal mirroring)- Legal competitive pricing strategies
- Price signaling (legal, customer-facing)- Using pricing to communicate positioning
- Positioning- Defining the problem you solve, for whom, and why your approach is superior
- Competitive reference price mapping- Understanding and responding to competitor pricing
Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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