Compromise effect (extremeness aversion)
Using middle options to guide choices
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Related Concepts
Other concepts in this category:
- Anchoring & decoy effects- How initial price exposure influences customer perception
- Price–quality signaling- How price communicates product quality
- Temporal reframing (pennies-a-day)- Presenting prices in psychologically appealing ways
- Thresholds & charm endings- Understanding psychological price points and round numbers (including the Power of 9)
- Fairness, shared-cost & expenditure effects- What customers consider fair pricing
- Hurdles (couponing, wait/time/effort)- Self-segmentation through friction
Dr. Sarah Zou
EconNova Consulting
PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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