Behavioral & Psychological Pricing
Psychological pricing principles including anchoring, decoy effects, fairness perceptions, and behavioral economics to optimize customer decisions.
What's in this category
- Anchoring & decoy effects: How initial price exposure influences customer perception
- Compromise effect (extremeness aversion): Using middle options to guide choices
- Price–quality signaling: How price communicates product quality
- Temporal reframing (pennies-a-day): Presenting prices in psychologically appealing ways
- Thresholds & charm endings: Understanding psychological price points and round numbers (including the Power of 9)
- Fairness, shared-cost & expenditure effects: What customers consider fair pricing
- Hurdles (couponing, wait/time/effort): Self-segmentation through friction
How to use this
This category covers the fundamental principles that should guide all pricing decisions. Start here if you're new to pricing strategy or need to establish a solid foundation before diving into specific tactics. These concepts apply whether you're a startup finding product-market fit or an enterprise optimizing complex pricing structures.
Coming Next
Detailed guides and frameworks for each concept are in development. This section will include:
- • Step-by-step implementation guides
- • Real-world case studies and examples
- • Templates and frameworks
- • Common pitfalls and how to avoid them
- • Metrics and KPIs to track success
Related categories
Use this in your pricing sprint
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PhD economist specializing in pricing and monetization strategy for tech startups. Helping startups and scale-ups optimize their pricing for maximum growth.
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