Consulting Service

Pricing Quickstart

Diagnostic & Blueprint to align price & packaging in 14 days.

Why It Matters

Pricing is often the biggest lever for revenue growth
Many companies leave money on the table with suboptimal pricing
Data-driven pricing decisions lead to better margins and growth

What You Get

Lite — Diagnostic (Desk Analysis only)

ICP & value map (jobs/outcomes, price fences)
Tier & price table (seats/usage/features/geo), with unit-econ floors/ceilings
Pricing page copy (hero, plan blurbs, FAQs, comparison table)
Experiment plan (hypotheses, metrics, guardrails, success thresholds)
Health scorecard template (conv %, ARPU, churn/NRR, CAC payback)

Pro — Diagnostic + Evidence (Customer Value Research Pack included)

Everything in Lite, plus the full Customer Value Research Pack:

8–10 interviews (clips + notes) targeting your first ICPs
Pulse WTP survey (PSM/van Westendorp) to set confidence bands
Value driver matrix & price fence recommendations by segment/use case
Calibration of tiers, claims, and page copy with real customer signals

Prefer research-only first? See Customer Value Research Pack (standalone).
Started on Lite and need evidence? Upgrade to Pro by Day 3 with no delay to timeline.

Process

Day 0–1 — Kickoff & Intake: goals, ICPs, constraints, data pull
Day 2–5 — Signals & Modeling: comps, floors/ceilings, scenarios (Pro: launch interviews & survey)
Day 6–9 — Design: packaging, fences, first pass page copy (Pro: integrate early evidence)
Day 10–12 — Review: exec alignment, risk & guardrails
Day 13–14 — Handoff: final kit + 30/60/90 experiment plan

Outcomes

A tested price ladder you can ship now (with guardrails)
Clear go/no-go criteria and success thresholds for experiments
Shared language & artifacts for Exec/Product/Sales enablement

Timeline & Price: 14 days | $3.5k Lite (Diagnostic) / $6k Pro (with Research Pack)

Ready to begin your journey?

Book a free intake call or send a message to discuss your goals.

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