Customer Value Research Pack
Consulting Service

Customer Value Research Pack

Hear customers → price with confidence.

Problem Solved

  • Founders price based on gut feel or competitor copying, missing the value customers actually see.

What You Get

  • 8–10 rapid interviews
  • Pulse survey with WTP bands (PSM/van Westendorp)
  • Value drivers matrix by segment/use case
  • Price fence recommendations (role, usage, feature, geo)
  • Landing page narrative inputs (claims, proof, FAQs)

Workflow

  • Week 1: Interview 8-10 customers, design & launch survey
  • Week 2: Analyze data, build value map, create pricing framework
  • Deliverable: 30-min presentation + implementation guide

Outcomes

  • Clear understanding of customer value drivers
  • Data-backed pricing strategy with confidence
  • Messaging that resonates with customer needs
  • Foundation for future pricing experiments
Timeline & Price: 2 weeks | $3.5k
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